TokenFi is expanding its U.S. presence with a three-month media campaign that features national television interviews, hundreds of commercials, and prominent billboard space in New York City’s Times Square. The initiative is designed to put the growing platform in front of both institutional and retail investors at a scale rarely seen in the crypto-finance sector.
Multi-Channel Push Into American Markets
The campaign is made possible through a partnership with New to The Street, a financial news brand recognized for introducing emerging companies to a broad investor base. The agreement encompasses bi-monthly interview segments on Fox Business and Bloomberg Television, as well as extensive ad placements across leading business networks.
TokenFi commercials will run more than 100 times per month on CNBC, Fox Business, and Bloomberg, with an additional 50 prime-time Bloomberg spots scheduled during the second month of the campaign. In total, distribution is expected to reach an estimated 219 million U.S. households.
“TokenFi is combining broadcast, digital, and outdoor media in a way that positions it squarely in front of decision-makers, traders, and everyday investors alike,” said Vince Caruso, co-founder and CEO of New to The Street. “The campaign is structured to build broad awareness while also supporting direct investor engagement.”
Times Square Takeover
Perhaps the most visible element of the campaign will be the Reuters 42nd Street digital billboard in Times Square, one of the world’s busiest intersections. TokenFi advertising will appear 20 times per hour, four weeks each month, ensuring millions of impressions from both foot traffic and commuters passing through Manhattan.
This high-profile placement follows TokenFi’s recent sports sponsorship deal with England’s cricket team during its 2025 tour of Ireland, where the brand’s logo and visuals appeared across stadiums and broadcast feeds, reaching over 30 million viewers worldwide.
Beyond TV and Billboards: Expanding Digital Reach
TokenFi is also banking on the power of digital and syndicated content. Interviews and commercials will be archived on New to The Street’s YouTube channel, which currently boasts over 3.4 million subscribers, and amplified across its social media platforms.
In addition, New to The Street will distribute monthly press releases and content packages to the business desks of ABC, NBC, CBS, and Fox, expanding TokenFi’s exposure beyond niche financial outlets to mainstream media networks.
Investor-Focused Engagement
Alongside mass-media placements, TokenFi is pursuing direct engagement with investors. Plans include broker meetings, retail investor gatherings, and private presentations for accredited investors and family offices in New York City.
The hybrid approach
A Strategic Moment for Tokenfi
The campaign officially kicks off in October 2025, with TokenFi interview segments airing during prime viewing hours on Fox Business and Bloomberg. Company executives believe the timing is ideal, with digital assets and financial technology continuing to attract strong interest from both Wall Street and individual investors.
TokenFi’s campaign also serves to highlight related projects such as Floki and Valhalla, broadening awareness of its ecosystem.
Building on Sports Sponsorship Momentum
Earlier this year, TokenFi secured its first high-profile sports sponsorship, becoming the title sponsor of England’s T20 cricket series in Ireland. The partnership put TokenFi branding across pitch mats, boundary ropes, perimeter boards, and post-match backdrops, broadcast to fans in the UK, Ireland, India, Pakistan, the Caribbean, and Sub-Saharan Africa.
That international exposure built momentum for the brand as it headed into its U.S. media push.
Outlook
TokenFi’s three-month blitz is ambitious in both scale and scope, underscoring the platform’s intent to become a recognized name in the crowded fintech and crypto markets. If successful, the campaign could serve as a case study in how blockchain-related companies can leverage traditional media, digital syndication, and in-person investor outreach to gain mainstream credibility.
